Posts Tagged ‘2011’

What is a Mook?

The Mook is the stimulation of the male teen adolescences. Mooks are market made models that dramatically magnify male masculinity. The traits of a Mook could be anything (outgoing, partier, unpredictable, life of the party, crazy social) that would show the testosterone impulses of a male. Some examples of a mook would be the character “Stiffler” in the movie “American Pie” or any of the stunt men in the show “Jackass” from MTV. These are just some of countless representations of the Mook character.
What is a Mook’s purpose?

The Mook’s main purpose is to advertise and sell through the impression of “being masculine”. The Mook is a made-up character by society for businesses to use as a masculine male icon.
How are “Mooks” used in marketing?

Mooks are used for marketing by representing the merchants of what is “cool” and what “trends” are “in”. Think of Mooks being the messengers to society from marketers saying “hey dudes, these new pants with rips are cool and if you want to be cool, you have to buy them”. Marketers even hire young males to be their mooks to promote products to increase sales.
How can online affiliates, distributors, and other vendors benefit from the Mook approach to marketing?

The strategy is to construct a way for the product or service to be the ideal thing a Mook would choose to use. The product or service must be something that helps males achieve that “manly” appeal and appear more masculine. The main thing to remember when using the Mook for marketing, is to focus on the intensified “stereotype male”.